As a UX Principal Designer at John Wiley & Sons, I specialize in crafting digital experiences that deeply connect with users. My passion lies in blending aesthetics with strategy—creating designs that not only captivate but also deliver impactful results. Whether I’m refining campaigns or improving user interactions, I thrive on tackling challenges with creativity and intention.
Beyond my role at Wiley, I run my own studio, where I dive into branding, digital design, visual identities, editorial projects, and front-end design. I enjoy working across digital and print mediums, bringing concepts to life in ways that resonate with audiences. For me, design is a journey of exploration, growth, and embracing the rewarding challenges that drive progress.
In my spare time, I channel my creativity into illustration. Drawing is my way of unwinding and exploring new artistic avenues, constantly discovering fresh ways to express ideas through art.
